/* ═══ Tiendas Ruddy — sistema visual ═══
   Paleta del logo: granate #6F060A · azul #00427C
   Tipografía: Anton (titulares) · Work Sans (cuerpo)
   Firma: filete azul de 6px sobre bloque granate
   ═══════════════════════════════════════ */

:root{
  --granate:#6F060A;
  --granate-d:#520408;
  --azul:#00427C;
  --azul-luz:#004D91;
  --crema:#F4F1EC;
  --blanco:#FFFFFF;
  --tinta:#1C1917;
  --gris:#6B6560;
  --linea:#E4DFD8;

  --wrap:1180px;
  --r:14px;
  --filete:6px;
  --ease:cubic-bezier(.22,.61,.36,1);
}

*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:80px;-webkit-text-size-adjust:100%}
body{
  margin:0;
  font-family:'Work Sans',system-ui,-apple-system,sans-serif;
  color:var(--tinta);
  background:var(--blanco);
  font-size:17px;
  line-height:1.6;
  -webkit-font-smoothing:antialiased;
}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
h1,h2,h3{font-family:'Anton',Impact,sans-serif;font-weight:400;letter-spacing:.01em;line-height:1.04;margin:0;text-transform:uppercase}
p{margin:0 0 1rem}
.wrap{width:100%;max-width:var(--wrap);margin-inline:auto;padding-inline:24px}

.skip{position:absolute;left:-9999px;top:0;background:var(--granate);color:#fff;padding:12px 20px;z-index:200}
.skip:focus{left:12px;top:12px}
:focus-visible{outline:3px solid var(--azul);outline-offset:3px;border-radius:4px}

/* ── Botones ── */
.btn{
  display:inline-flex;align-items:center;justify-content:center;
  padding:15px 30px;border-radius:100px;border:2px solid transparent;
  font-weight:700;font-size:16px;letter-spacing:.01em;cursor:pointer;
  transition:transform .2s var(--ease),background .2s,color .2s,border-color .2s;
}
.btn--solid{background:var(--granate);color:#fff}
.btn--solid:hover{background:var(--granate-d);transform:translateY(-2px)}
.btn--light{background:#fff;color:var(--granate)}
.btn--light:hover{background:var(--crema);transform:translateY(-2px)}
.btn--ghost{border-color:rgba(255,255,255,.75);color:#fff}
.btn--ghost:hover{background:#fff;color:var(--granate);border-color:#fff;transform:translateY(-2px)}
.btn--wide{width:100%;padding:17px 30px;font-size:17px}

.eyebrow{
  display:inline-block;font-size:12px;font-weight:700;letter-spacing:.18em;
  text-transform:uppercase;color:var(--azul);margin-bottom:14px;
}
.sechead{max-width:660px;margin:0 0 48px}
.sechead h2{font-size:clamp(30px,4.4vw,46px)}
.sechead__sub{margin-top:14px;color:var(--gris);font-size:17px}

/* ── Header ── */
.hdr{
  position:sticky;top:0;z-index:100;background:rgba(255,255,255,.94);
  backdrop-filter:saturate(180%) blur(12px);
  border-bottom:1px solid var(--linea);
  transition:box-shadow .25s;
}
.hdr.is-stuck{box-shadow:0 4px 24px rgba(0,0,0,.07)}
.hdr__in{display:flex;align-items:center;justify-content:space-between;gap:20px;min-height:74px}
.hdr__logo img{width:auto;height:38px}
.nav{display:flex;align-items:center;gap:30px}
.nav a{font-weight:600;font-size:15.5px;color:var(--tinta);position:relative;padding:6px 0}
.nav a:not(.nav__cta)::after{
  content:'';position:absolute;left:0;bottom:0;width:0;height:2px;
  background:var(--granate);transition:width .25s var(--ease);
}
.nav a:not(.nav__cta):hover::after,.nav a.is-active:not(.nav__cta)::after{width:100%}
.nav a.is-active:not(.nav__cta){color:var(--granate)}
.nav__cta{
  background:var(--granate);color:#fff!important;padding:11px 24px!important;
  border-radius:100px;font-size:15px;transition:background .2s;
}
.nav__cta:hover{background:var(--granate-d)}

.burger{display:none;background:none;border:0;width:44px;height:44px;padding:10px;cursor:pointer}
.burger span{display:block;height:2.5px;background:var(--tinta);border-radius:2px;margin:5px 0;transition:.28s var(--ease)}
.burger[aria-expanded="true"] span:nth-child(1){transform:translateY(7.5px) rotate(45deg)}
.burger[aria-expanded="true"] span:nth-child(2){opacity:0}
.burger[aria-expanded="true"] span:nth-child(3){transform:translateY(-7.5px) rotate(-45deg)}

/* ── Hero de portada ── */
.hero{position:relative;min-height:clamp(540px,82vh,760px);display:flex;align-items:center;overflow:hidden}
.hero__bg{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.hero__veil{
  position:absolute;inset:0;
  background:linear-gradient(100deg,rgba(28,10,8,.88) 0%,rgba(28,10,8,.64) 42%,rgba(28,10,8,.14) 78%);
}
.hero__in{position:relative;padding-block:80px}
.hero h1{font-size:clamp(44px,7.4vw,86px);color:#fff;text-shadow:0 2px 30px rgba(0,0,0,.35)}
.hero p{margin:22px 0 0;font-size:clamp(17px,2vw,20px);color:rgba(255,255,255,.9);max-width:29ch}
.hero__cta{display:flex;flex-wrap:wrap;gap:14px;margin-top:36px}

/* ── Hero de páginas interiores ── */
.phero{position:relative;overflow:hidden;background:var(--granate)}
.phero__bg{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;opacity:.28}
.phero__in{position:relative;padding-block:clamp(56px,8vw,88px)}
.phero .eyebrow{color:#E9B7B4}
.phero h1{font-size:clamp(34px,5.4vw,58px);color:#fff;max-width:16ch}
.phero p{margin:16px 0 0;color:rgba(255,255,255,.82);max-width:52ch}
.phero::after{content:'';position:absolute;left:0;right:0;bottom:0;height:var(--filete);background:var(--azul)}

/* ── Beneficios ── */
.perks{background:var(--crema);border-bottom:1px solid var(--linea)}
.perks__in{display:grid;grid-template-columns:repeat(4,1fr);gap:8px;padding-block:34px}
.perk{display:flex;flex-direction:column;align-items:center;text-align:center;gap:3px;padding:12px 10px}
.perk svg{width:30px;height:30px;fill:none;stroke:var(--azul);stroke-width:1.7;stroke-linecap:round;stroke-linejoin:round;margin-bottom:6px}
.perk svg .k{stroke:var(--granate)}
.perk b{font-size:15.5px;font-weight:700}
.perk span{font-size:14px;color:var(--gris)}

/* ── Bloque de texto + imagen ── */
.about{padding-block:clamp(58px,8vw,100px)}
.about__in{display:grid;grid-template-columns:1fr 1fr;gap:clamp(36px,5vw,72px);align-items:center}
.about__img{margin:0;position:relative;border-radius:var(--r);overflow:hidden}
.about__img::after{content:'';position:absolute;left:0;right:0;bottom:0;height:var(--filete);background:var(--azul)}
.about__img img{width:100%;aspect-ratio:3/2;object-fit:cover}
.about__txt h2{font-size:clamp(28px,3.9vw,42px);margin-bottom:20px}
.about__txt p{color:var(--gris);max-width:48ch}
.about__hi{
  color:var(--tinta)!important;font-weight:600;
  border-left:var(--filete) solid var(--granate);padding-left:18px;margin-top:22px;
}

/* ── Sucursales ── */
.shops{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin-top:34px}
.shop{background:var(--crema);border-radius:12px;padding:22px;border-bottom:var(--filete) solid var(--azul)}
.shop h3{font-size:19px;color:var(--granate);margin-bottom:8px}
.shop p{font-size:14.5px;color:var(--gris);margin-bottom:10px;line-height:1.45}
.shop a{font-size:14.5px;font-weight:700;color:var(--azul)}
.shop a:hover{text-decoration:underline}

/* ── Categorías ── */
.cats{padding-block:clamp(58px,8vw,100px);background:var(--crema)}
.cats--plain{background:#fff}
.cats__grid{display:grid;grid-template-columns:repeat(4,1fr);gap:22px}
.cat{
  position:relative;border-radius:var(--r);overflow:hidden;background:#ddd;
  aspect-ratio:4/5;display:block;
  transition:transform .3s var(--ease),box-shadow .3s var(--ease);
}
.cat:hover{transform:translateY(-6px);box-shadow:0 18px 40px rgba(0,0,0,.16)}
.cat img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;transition:transform .5s var(--ease)}
.cat:hover img{transform:scale(1.06)}
.cat__t{
  position:absolute;left:0;right:0;bottom:0;padding:20px 18px 18px;
  background:linear-gradient(to top,rgba(28,8,6,.92) 12%,rgba(28,8,6,.55) 55%,transparent 100%);
  border-bottom:var(--filete) solid var(--granate);
}
.cat__t h3{font-size:19px;color:#fff;line-height:1.1}
.cat__t p{margin:5px 0 0;font-size:13.5px;color:rgba(255,255,255,.8);line-height:1.35}

/* ── Banda de llamada a la acción ── */
.ctaband{background:var(--granate);border-top:var(--filete) solid var(--azul)}
.ctaband__in{
  display:flex;align-items:center;justify-content:space-between;gap:32px;flex-wrap:wrap;
  padding-block:clamp(44px,6vw,66px);
}
.ctaband h2{font-size:clamp(26px,3.6vw,40px);color:#fff;max-width:18ch}
.ctaband p{margin:12px 0 0;color:rgba(255,255,255,.8);max-width:42ch}

/* ── Formulario ── */
.form{padding-block:clamp(52px,7vw,88px);background:var(--crema)}
.form__in{display:grid;grid-template-columns:.8fr 1.2fr;gap:clamp(32px,4.5vw,64px);align-items:start}
.form__aside h2{font-size:clamp(24px,3vw,32px);margin-bottom:18px}
.form__aside p{color:var(--gris);font-size:16px}
.steps{list-style:none;margin:26px 0 0;padding:0;counter-reset:s}
.steps li{
  counter-increment:s;position:relative;padding-left:44px;margin-bottom:18px;
  font-size:15.5px;color:var(--gris);line-height:1.5;
}
.steps li::before{
  content:counter(s);position:absolute;left:0;top:-1px;
  width:30px;height:30px;border-radius:50%;background:var(--azul);color:#fff;
  display:grid;place-items:center;font-weight:700;font-size:14px;font-family:'Work Sans',sans-serif;
}
.form__box{
  background:#fff;border-radius:var(--r);padding:clamp(14px,2vw,22px);
  box-shadow:0 20px 50px rgba(0,0,0,.1);border-bottom:var(--filete) solid var(--granate);
}
/* GHL dimensiona el iframe por su cuenta; el min-height es solo el arranque */
.form__box iframe{width:100%;min-height:509px;border:0;display:block;border-radius:8px}

/* ── Gracias ── */
.thanks{padding-block:clamp(70px,10vw,120px);text-align:center}
.thanks__ico{
  width:74px;height:74px;margin:0 auto 26px;border-radius:50%;
  background:var(--azul);display:grid;place-items:center;
}
.thanks__ico svg{width:36px;height:36px;fill:none;stroke:#fff;stroke-width:2.6;stroke-linecap:round;stroke-linejoin:round}
.thanks h1{font-size:clamp(30px,4.4vw,46px);margin-bottom:16px}
.thanks p{color:var(--gris);max-width:46ch;margin-inline:auto}
.thanks .btn{margin-top:26px}

/* ── Footer ── */
.ftr{background:var(--granate);color:rgba(255,255,255,.8);border-top:var(--filete) solid var(--azul)}
.ftr__in{display:grid;grid-template-columns:1.3fr 1fr 1fr;gap:40px;padding-block:56px}
.ftr__brand img{height:40px;width:auto;background:#fff;border-radius:8px;padding:7px 12px}
.ftr__brand p{margin-top:16px;font-size:15px;max-width:26ch}
.ftr__col h4{
  font-family:'Work Sans',sans-serif;font-size:12px;font-weight:700;letter-spacing:.16em;
  text-transform:uppercase;color:#fff;margin:0 0 14px;
}
.ftr__col p{font-size:14.5px;margin-bottom:9px;line-height:1.5}
.ftr__col a:hover{color:#fff;text-decoration:underline}
.ftr__nav{display:flex;flex-direction:column;gap:9px;font-size:14.5px}
.ftr__bar{border-top:1px solid rgba(255,255,255,.16)}
.ftr__bar__in{display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;padding-block:18px;font-size:13.5px}
.ftr__bar a{text-decoration:underline}

/* ── CTA fija ── */
.fab{
  position:fixed;right:20px;bottom:20px;z-index:90;
  background:var(--granate);color:#fff;padding:15px 26px;border-radius:100px;
  font-weight:700;font-size:15.5px;box-shadow:0 10px 30px rgba(111,6,10,.42);
  transition:transform .22s var(--ease),background .2s;
}
.fab:hover{transform:translateY(-3px);background:var(--granate-d)}

/* ── Responsive ── */
@media (max-width:980px){
  .about__in,.form__in{grid-template-columns:1fr}
  .cats__grid{grid-template-columns:repeat(2,1fr)}
  .ftr__in{grid-template-columns:1fr 1fr}
  .ftr__brand{grid-column:1/-1}
}
@media (max-width:760px){
  body{font-size:16px}
  .burger{display:block}
  .nav{
    position:fixed;inset:74px 0 auto;flex-direction:column;align-items:stretch;gap:0;
    background:#fff;border-bottom:1px solid var(--linea);padding:8px 24px 24px;
    box-shadow:0 20px 40px rgba(0,0,0,.1);
    transform:translateY(-125%);transition:transform .32s var(--ease);
  }
  .nav.is-open{transform:translateY(0)}
  .nav a{padding:15px 0;border-bottom:1px solid var(--linea);font-size:17px}
  .nav__cta{text-align:center;margin-top:16px;border:0;padding:15px!important}
  .hero{min-height:clamp(500px,74vh,660px)}
  .hero__veil{background:linear-gradient(to top,rgba(28,10,8,.93) 10%,rgba(28,10,8,.74) 55%,rgba(28,10,8,.46) 100%)}
  .hero__cta{gap:12px}
  .hero__cta .btn{flex:1 1 100%}
  .perks__in{grid-template-columns:1fr 1fr;gap:4px;padding-block:26px}
  .shops{grid-template-columns:1fr}
  .ctaband__in{flex-direction:column;align-items:flex-start;gap:22px}
  .ctaband .btn{width:100%}
  .ftr__in{grid-template-columns:1fr;gap:32px;padding-block:44px}
  .ftr__bar__in{justify-content:center;text-align:center;padding-bottom:86px}
  .fab{right:14px;left:14px;bottom:14px;text-align:center;padding:16px}
}
@media (max-width:420px){
  .cats__grid{grid-template-columns:1fr;gap:16px}
  .cat{aspect-ratio:16/10}
}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *{animation:none!important;transition-duration:.01ms!important}
}